I’ve worked for years with a serial entrepreneur in my home town, over twenty years of which were creating presentations for Advanced Life Insurance marketing at the MGA level. This master-seller spends countless days fine-tuning the pitch, honing it for simplicity. The value of the planning stage can not be underestimated. I recently became involved in a project that became, due to insufficient up-front planning, a mess in the backend. I’m still trying to clean it up, but it all will probably end up in the scrap-pile. A new project is launching and is currently facing the same dilemma. I like the theme a lot, but the boss want to see something like this. My attempt was so feeble and HTML1 that all it will ever be is a portfolio piece for me.